Materials science is the starting point of all innovation. When mankind discovered more than a century ago that copper was conductive, electrical power and long distance telecommunication were inevitable. More recently, once silicon was found to semi-conduct, computers and solar panels necessarily followed. Discoveries in materials science always precede and foster the inventions we think of as the great milestones in human development.

Innovation Case Study #14: American Elements Assists General Electric in the Development and Launch of the Reveal™ Light Bulb

#14: American Elements Assists General Electric in the Development and Launch of the Reveal™ Light Bulb


The Challenge

For over a decade American Elements has supplied General Electric with the rare earth oxides needed to produce the glass used in its incandescent bulbs. So when GE’s researchers in Schenectady, NY came up with the novel idea of including neodymium oxide in the glass to reduce yellow-green wavelength emission, they approached American Elements to help develop the plan for commercialization of the idea.

The Innovation

The Innovation: American Elements first worked with GE researchers preparing various certified purities and particle sizes of neodymium oxide and performing cost-benefit analysis on each to optimize the starting raw material. We then prepared a confidential analysis of the global neodymium supply chain including existing and anticipated sources around the world as part of GE’s long term planning for the product. American Elements established production capabilities meeting the final specification in both the U.S. and Asia where production manufacturing would begin.

The Result

The result is GE’s highly successful GE Reveal™ light bulb. With the initial successful launch, GE has since expanded the line to an entire family of lighting options under the Reveal™ brand using neodymium glass, including LED and fluorescent options.

American Elements is the world’s largest catalog of advanced materials. With over 15,000 forms of the elemental building blocks of invention, we provide every possible option to allow for your research and development projects to succeed. Consider us nature's inventory of the raw materials essential to innovation.

And we don't just sell materials like one of the many traditional chemical catalogs. We support research & development allowing for the full realization of viable commercial products. We start with the goal of commercialization, not a desire to supply you with chemicals. Working with American Elements' engineers you can prevent using materials that may be less expensive in a chemical catalog in research quantities, but significantly more expensive compared to other options once scaled up to full production. We'll start you on the right path.

We can save valuable research funds from being wasted pursuing what are actually known dead ends or asking your researchers to simply "reinvent the wheel" researching whether a given material will work when it has already previously been proven to do so.

That is why many of the largest global corporations, national laboratories, and technology startups rely on not just the quality and lot-to-lot consistency of American Elements' products, but our vast experience in the uses and applications of advanced materials.

Let us help you invent your "next big thing" and do it on time and within budget.